EJS Trade
Legal

Privacy Policy

Effective Date: April 5, 2026

At EJS Trade, your privacy matters. This policy explains what information we collect when you visit ejstrade.com, how we use it, and the measures we take to protect it. We believe in transparency — if you have questions, we're always reachable.

Information We Collect

When you interact with ejstrade.com, we may collect the following information:

  • Contact Information — Name, email address, and phone number submitted through our consultation and inquiry forms.
  • Project Details — Descriptions of your project interests or property inquiries provided voluntarily through our forms.
  • Usage Data — Pages visited, interactions with site features (such as button clicks and navigation patterns), device type, and browser information collected through Vercel Analytics.
  • Cookie & Tracking Data — Information collected by Google Ads (gtag.js) for conversion tracking and advertising optimization.

AI Chat Conversations

Our website features AI-powered chat assistants — the AI Concierge and the Design Studio — to help you explore properties and visualize custom home concepts.

Conversations with these assistants are collected and reviewed for the following purposes:

  • Quality Control — Ensuring our AI assistants provide accurate, helpful, and professional responses to future clients.
  • Abuse Prevention — Protecting our systems from API abuse, prompt injection attacks, and misuse of AI-generated content.
  • Service Improvement — Understanding what our visitors are looking for so we can better serve the needs of homebuyers in South Texas.

Your identity is protected by design. Conversations collected through the AI Concierge (the floating chat available across the site) are anonymized — the website owner does not see personally identifiable information tied to those transcripts. Design Studio conversations are associated with the contact information you voluntarily provided through the consultation form, solely for the purpose of following up on your project inquiry.

We do not sell, share, or use conversation data for purposes outside of the ones listed above.

How We Use Your Information

The information we collect is used exclusively for the following purposes:

  • Responding to your consultation requests and project inquiries.
  • Sending follow-up communications related to your expressed interest.
  • Generating AI-powered architectural visualizations based on your descriptions.
  • Measuring website performance and understanding visitor engagement.
  • Optimizing our Google Ads campaigns through conversion tracking.
  • Improving the quality and safety of our AI-powered tools.

Third-Party Services

We partner with trusted third-party services to operate our website. Each provider has its own privacy policy governing how data is handled:

  • Vercel — Website hosting and analytics.
  • Google Ads — Conversion tracking and advertising.
  • Supabase — Secure database storage for contact submissions.
  • Resend — Transactional email delivery.
  • OpenRouter & AIML — AI language and image generation for our chat assistants.

We do not sell your personal information to any third party. Data shared with these services is limited to what is necessary to deliver the functionality described on this page.

Cookies & Tracking

Our website uses cookies and similar tracking technologies:

  • Google Ads (gtag.js) — Places cookies to track ad conversions and optimize advertising. You can manage your Google ad preferences at adssettings.google.com.
  • Vercel Analytics — Collects anonymized, cookie-free usage data including page views and custom interaction events.

You may disable cookies through your browser settings at any time. Disabling cookies will not affect the core functionality of our website.

Data Retention

Contact submissions are retained for as long as necessary to follow up on your inquiry and maintain our business records. Chat transcripts are retained for quality control and abuse prevention purposes and are periodically reviewed and purged.

You may request deletion of your personal data at any time by contacting us at the email address below.

Your Rights

Under the Texas Data Privacy and Security Act (TDPSA) and applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal data.
  • Opt out of targeted advertising and data sales (we do not sell data).

To exercise any of these rights, please contact us using the information below. We will respond to verified requests within 45 days.

Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, please reach out:

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The effective date at the top of this page will be updated accordingly. Continued use of our website after changes constitutes acceptance of the revised policy.